44% of agents give up after one follow-up. 80% of sales happen after five.
Nearly half your leads are “soon” buyers — not today, but within 3–6 months. Without automated nurture, they go cold and hire the agent who stayed in touch. Fix that.
Automated nurture — personal enough to feel hand-written
You’re not losing leads. You’re abandoning them.
Three statistics that explain why most estate agencies waste the leads they’ve already paid for.
of leads are “soon” buyers — ready in 3–6 months, not today
Industry Research, 2025
of agents make one follow-up attempt, then stop
NSEA/Inman, 2025
of completed sales required 5 or more touchpoints before closing
NSEA/Inman, 2025
“The agent who follows up five times wins. The agent who follows up once just paid for someone else’s client.”
What abandoned leads actually cost your agency
The maths behind giving up too soon:
From Rightmove, Zoopla, your website, and social — all the channels you’re already paying for.
Nearly half your leads never hear from your agency again after the first touchpoint.
Conservative estimate across residential sales in London and South East.
Not a huge number. Just one in ten abandoned leads converted through consistent follow-up.
Every single month. From leads you already paid to generate.
“You already paid to generate these leads. Nurture is how you collect the return.”
“Companies using marketing automation generate 451% more qualified leads. Lead nurturing produces 50% more sales-ready leads at 33% lower cost.”
How much does manual follow-up actually cost?
Without Coremagna
- Agents remember to follow up… sometimes
- No system — leads slip through the cracks
- Same generic email sent to every lead
- No tracking — no idea who opened, clicked, or is ready
- “Soon” buyers forgotten within a week
- 17+ leads abandoned per month
With Coremagna Nurture Automation
- Every lead enters a personalised sequence automatically
- Day 1, 3, 7, 14, 30 — timed emails + SMS + WhatsApp
- Content matched to lead type (buyer / seller / renter)
- Behaviour tracked — opens, clicks, replies scored
- Warm leads flagged to agent the moment they’re ready
- Zero leads abandoned — system nurtures for up to 6 months
17 rescued leads/month × 10% conversion × £7,500 =
in recovered monthly revenue
From first enquiry to “I’m ready” — every lead nurtured automatically
No more forgotten follow-ups. No more lost leads. Every buyer kept warm until they’re ready to move.
Lead enters CRM
From any source: website, Rightmove, Zoopla, social, phone. Automatically tagged and scored.
Warmth score assigned
AI scores each lead as hot, warm, or cold based on budget, timeline, and engagement.
Sequence begins
Hot: agent called in 5 min. Warm: Day 1/3/7/14/30 email + SMS. Cold: monthly market updates.
Behaviour tracked
Every open, click, and reply updates the lead score. Cold lead who clicks 3 listings? Now warm — agent notified.
Ready to buy?
When a lead reaches threshold score or requests a viewing, agent gets instant alert with full history and context.
Every follow-up sounds personal — because the data makes it personal
Leads receive market updates, new listings, and check-ins that feel hand-written. They’ll think your agent typed every one.
What the system delivers
Personalised sequences
Content based on budget, location, property type, timeline
Multi-channel delivery
Email, SMS, WhatsApp — leads choose their preference
Behaviour scoring
Opens, clicks, replies tracked and scored automatically
Smart escalation
Cold leads who engage get upgraded and flagged to agents
New listing alerts
Matching properties sent to leads automatically
6-month nurture
System keeps leads warm long after competitors forget them
Sterling & Co Properties — Email Sequence
Your property search in Clapham — 3 matches inside
“Hi Sarah, thanks for your enquiry about properties in Clapham. Here are 3 listings that match your criteria — prices, photos, and viewing availability included. Reply to book any of them.”
The 2-bed on Lavender Hill — 12 viewings this week
“Sarah — the 2-bed on Lavender Hill you viewed online has had 12 viewings this week. Shall I reserve a slot for you before it’s gone?”
New this week: garden flat in SW4 at £395K
“New this week: a 1-bed garden flat in SW4 just listed at £395K — under your £450K budget. Photos and floor plan attached.”
3 properties from your shortlist went under offer
“Hi Sarah — just checking in. The Clapham market is moving fast — 3 properties from your shortlist went under offer this week. Want me to set up alerts for new matches?”
Your personalised SW4/SW11 market update — May
“Sarah — we’ve had 6 new listings in SW4/SW11 this month. Here’s your personalised market update with prices, days-on-market, and trends. Ready to view? Reply and I’ll set it up.”
What if it doesn’t work?
No questions asked. Full refund if not satisfied within the first two weeks.
Every plan includes 30 days of dedicated onboarding support.
From signed agreement to live nurture system in one working week.
All lead data, sequences, and analytics saved to your systems. You own everything.
We map your lead flow together. You approve every sequence before it goes live.
Not a helpdesk ticket. Message us directly, we respond today.
Your competitors give up after one call. Your system follows up for six months.
then silence
44% of agents stop after one attempt — NSEA/Inman, 2025
6-month nurture
Personalised sequences across email, SMS, and WhatsApp
conversion
Leads receiving 6+ touches convert at dramatically higher rates — Real Trends, 2025
“80% of sales require five or more follow-up contacts after the initial inquiry. Most agents never make it past two.”
— National Sales Executive Association / Inman, 2025What changes when nurture automation goes live
| WITHOUT AUTOMATION | WITH COREMAGNA | |
|---|---|---|
| Follow-up consistency | Depends on agent’s memory | Every lead contacted on schedule |
| Attempts per lead | 1–2 then abandoned | 10+ touches over 6 months |
| Lead scoring | None — gut feeling | AI-scored based on behaviour |
| Personalisation | Generic email blast | Tailored to budget, location, timeline |
| “Soon” buyer handling | Forgotten within a week | Nurtured for 3–6 months automatically |
| Cold lead re-engagement | Never happens | Auto-triggered when behaviour changes |
| Monthly leads rescued | 0 | 17+ leads re-entered pipeline |
| Revenue recovered | £0 | £12,750+/month |
Why persistence
wins deals.
Number of Follow-Up Attempts vs Conversion Rate
Agents stopping after one attempt
Nearly half of all agents abandon leads right before the conversion window opens.
NSEA/Inman, 2025More sales-ready leads
Businesses that nurture leads generate 50% more sales-ready leads at 33% lower cost than those that don’t.
HubSpot / MarketingSherpaThree ways to get started
Starter Plan
Setup Fee+$197/month
What’s Included- Automated email nurture sequence (Day 1, 3, 7, 14, 30)
- Lead tagging by source (Rightmove, Zoopla, web, social)
- Google Sheets lead log
- New listing email alerts
- Email support
Growth Plan
Setup Fee+$297/month
What’s Included- Everything in Starter
- WhatsApp + SMS nurture sequences
- AI lead scoring (hot / warm / cold)
- Airtable CRM integration
- Behaviour tracking (opens, clicks, replies)
- Smart escalation — warm leads flagged to agent
- Priority support
Scale Plan
Setup Fee+$497/month
What’s Included- Everything in Growth
- Multi-channel orchestration (email + SMS + WhatsApp)
- Custom qualification flows per lead type
- Retargeting pixel integration
- 6-month automated nurture campaigns
- Weekly lead pipeline analytics
- Dedicated account manager