Workflow Automation

Your vendors shouldn’t have to
chase you for updates

Poor communication is the #1 reason sellers switch agents. Your team spends 4–5 hours a day chasing updates instead of closing deals. Automate it — every vendor informed, every milestone tracked.

By Ferit Patefe — Founder of Coremagna

Sterling & Co PropertiesVendor portal · Automated updates
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Weekly vendor update — sent automatically every Monday

0%

of sellers say poor communication is their #1 complaint

Aviva/Norwich Union Survey

0%

of an agent’s working day spent chasing updates

Landmark Information Group, 2024

0%

of agreed sales fall through before completion

Estate Agent Today, 2025

The Problem

Your agents spend more time updating vendors
than selling properties

Three statistics that explain why communication failures cost agencies more than any other issue.

4–5 hrs

per day spent by agents chasing or being chased for updates

Landmark Information Group, 2024

21%

of sellers say their agent failed to call them back

NAEA Survey

19 wks

average time from instruction to completion — 77% longer than in 2007

Landmark Information Group, 2024

“You’re not losing vendors to better agents. You’re losing them to agents who pick up the phone.”

Question 01 — Will It Make Money?

What vendor chasing actually costs your agency

The maths behind manual communication per week:

Step 1

30 active properties × 1 weekly vendor call

= 30 calls per week

Step 2

Average call: 12 min + 5 min CRM logging

= 17 min per vendor

Step 3

30 vendors × 17 min each

= 8.5 hours/week on updates alone

Step 4

+ Chasing solicitors, surveyors, mortgage brokers

= 4–5 extra hours per day

Total per week

20+ hours

spent on updates and chasing

That’s half your working week spent on communication that could be automated.

Industry Research — Alto Software / Rello, 2025–2026

Agencies using automated vendor updates and sales progression workflows save 40+ hours per month and complete sales over a month faster.

Time = Efficiency

How much does keeping vendors informed
manually actually cost?

Without Coremagna

  • Weekly vendor calls done manually — often forgotten or delayed
  • Agents chase solicitors by phone and email daily
  • No visibility on where each sale stands
  • Vendors call the office asking for updates — staff interrupted
  • Fall-throughs discovered too late to save
  • 20+ hours/week lost to update chasing

With Coremagna Vendor Automation

  • Weekly vendor reports sent automatically via WhatsApp/email
  • Sales progression milestones tracked and chased automatically
  • Dashboard shows every sale’s status at a glance
  • Vendors receive updates before they need to ask
  • Delays flagged early — automatic chasing keeps things moving
  • 20+ hours/week returned to revenue-generating work

20 hours saved × £50/hr agent time =

in recovered capacity per week

£1,000/week
How It Works

From instruction to completion
every vendor informed automatically

No more forgotten calls. No more angry vendors. Every update sent on time, every time.

Property listed

Sale enters the system. Vendor communication sequence begins automatically.

Weekly reports sent

Every Monday: viewing count, online views, offers, market comparison — via WhatsApp or email.

Milestone tracking

Offer accepted → solicitor instructed → survey booked → mortgage approved → exchange → completion.

Delays flagged

If a solicitor hasn’t responded in 3 days, system sends automatic chase. Agent notified if needed.

Vendor always informed

Real-time updates on any change. Vendor never needs to call asking what’s happening.

Your Brand, Your Tone

Every update sounds like your best
negotiator wrote it

Vendors receive professional, branded updates automatically — they’ll think your team wrote every one.

Sterling & Co PropertiesVendor Update · SW18
Automated via Coremagna

What’s automated for you

Automated weekly vendor reports

Viewing count, online activity, offers, market data

Sales progression tracking

Every milestone from offer to completion

Delay detection

Automatic chasing when solicitors or surveyors are late

WhatsApp + email delivery

Vendors choose their preferred channel

Branded communication

Every message in your agency’s voice and style

Full audit trail

Every update logged, nothing lost or forgotten

Does It Reduce Risk?

Built-in guarantees on every plan

14

Day money-back guarantee

If the system doesn’t perform as promised, full refund. No questions asked.

30

Days support included

Every plan includes a full month of hands-on support after launch.

7

Days live from payment

We build fast. Your system is live and sending vendor updates within one week.

Yours.

Your data stays yours, always

No vendor lock-in. Your contacts, workflows and data are exportable at any time.

Zero.

Nothing built without approval

Nothing is deployed until you’ve seen, tested, and signed off on every workflow.

Same

Day account manager response

Email or WhatsApp your account manager and get a response the same business day.

“You’re not buying a tool. You’re getting a team that stays until it works.”

Will It Beat Competitors?

The #1 reason vendors leave their agent
is poor communication

Your Competitors

Manual weekly calls

Often forgotten, inconsistent, no data included — vendors feel ignored

Your Agency

Automated weekly reports

Every Monday, detailed update with viewings, portal stats and market data

The Result

Vendor retention + faster sales

Informed vendors make faster decisions, fewer fall-throughs — Landmark/Rello, 2024–2025

“Agents spending 55% of their day chasing updates reported that automation freed 4–5 hours daily for revenue-generating work.”

— Landmark Information Group, 2024
Before & After

The numbers before and after automation

Without Automation With Coremagna
Vendor updatesManual calls — often late or forgottenAutomated weekly WhatsApp/email reports
Sales progressionTracked in agent’s head or spreadsheetMilestone tracking with automatic alerts
Solicitor chasingPhone calls and emails dailyAutomatic chase after 3-day delay
Vendor complaints“Nobody told me what’s happening”Vendor informed before they need to ask
Fall-through riskDiscovered too lateEarly warning flags save at-risk sales
Agent time on updates20+ hours/weekUnder 3 hours/week
Vendor retentionVendors switch agents mid-saleVendors stay — informed and valued
Communication Efficiency Benchmark

Why automated vendor communication wins

Communication method vs weekly agent hours spent

20+ hrs
14 hrs
8 hrs
4 hrs
2.5 hrs
Manual calls only Email updates (manual) CRM with templates Automated reports + progression Full Coremagna system
The Communication Crisis 0%

of working day spent chasing

Estate agents now spend 55% of their working day chasing or being chased — up from 44% in 2023.

Landmark Information Group, 2024
The Vendor Verdict 0%

of sellers cite poor communication

Over half of sellers say poor communication is their biggest frustration. It’s the #1 reason vendors switch agents.

Aviva Survey
Pricing

Choose the plan that fits
your agency’s needs

Starter

Starter

Setup fee

$697

then $197/month

What’s included
  • Automated weekly vendor email reports
  • Viewing count + portal stats included
  • Sales milestone notifications
  • Google Sheets progress tracker
  • Email support
Book a free call
Most Popular
Growth

Growth

Setup fee

$997

then $297/month

Everything in Starter, plus
  • WhatsApp vendor updates (instant + weekly)
  • Sales progression milestone tracking
  • Airtable CRM integration
  • Delay detection + automatic solicitor chasing
  • Priority support
Book a free call
Scale

Scale

Setup fee

$1,497

then $497/month

Everything in Growth, plus
  • Vendor self-service portal
  • Chain mapping + risk detection
  • Solicitor/surveyor/mortgage broker auto-chase
  • Weekly agency performance report
  • Dedicated account manager
Book a free call

API costs billed at cost — no markup.

One saved sale covers a full year of the system.

See the full solution for estate agents

View Our Estate Agents Package

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