AI Visibility

Find out whether AI recommends your firm

We ask ChatGPT, Gemini and Perplexity the questions your clients ask, count how often your firm is named, then fix the things those answers are built from.

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The free check is 15 answers on one page. It needs no access to anything of yours.

By Ferit Patefe, founder of Coremagna. Updated 11 October 2026.

AI assistant Example answer

Who is the best family law solicitor in Leeds?

Three firms come up most often for this:

Firm AFixed fees are listed on its website
Firm BHundreds of recent Google reviews
Firm CA clear page for every service it offers

Your firmNot mentioned

What is AI visibility?

AI visibility is how often an AI assistant names your business when someone asks it for a recommendation. A person types a question such as “who is the best family law solicitor in Leeds” into ChatGPT, Gemini or Perplexity, and the assistant answers with two to four firms. If your firm is one of them, you are visible for that question. If it is not, that person never sees you, whatever your Google ranking is.

It is measured as a share. We ask the same set of client questions many times on each assistant and count the answers that name you. A firm named in 15 of 150 answers has 10% visibility. One answer by itself tells you very little, because the same question returns a different list almost every time it is asked.

An AI visibility audit measures that share, shows which competitors are named instead of you, and lists the sources the assistants relied on. A fix sprint then changes what those sources say about your firm.

See the check in 38 seconds

One client question, one example answer, and what we do about it. No sound needed.

0:00A client asks an assistant for a solicitor
0:05Three firms are named and yours is not
0:19Why one answer proves nothing
0:26What the fix sprint changes

Firm names and the 4 of 15 count in the video are examples, not results.

How many people ask AI for a recommendation?

Enough to matter, and the number is moving fast. Here is what has been measured so far.

45%

of US consumers used generative AI tools to get local business recommendations in the past year. One year earlier it was 6%. Source: BrightLocal Local Consumer Review Survey, February 2026, 1,002 US adults.

42%

of US consumers say they would use ChatGPT to research which lawyer to hire, up from 28% in 2025. Google is still first, at 72%. Source: iLawyerMarketing, 2026, 1,110 US adults. A law firm marketing agency ran the survey, and it records what people say they would do.

54%

of UK adults now use AI tools such as ChatGPT, Copilot or Gemini. A year earlier it was 31%. Source: Ofcom, Adults’ Media Use and Attitudes, April 2026.

66%

of local searches on Google Maps showed the business being tracked. ChatGPT, Google AI Mode and AI Overviews named the same business in 32% to 38% of those searches. Source: BrightLocal local AI visibility study, September 2026, about 200,000 searches.

Read these with care. Three of the four come from the United States, and two were published by companies that sell marketing services. Nobody has yet published good UK data on how many people choose a solicitor or a dentist through an AI assistant. The direction is clear. The size is not.

Why can't you just ask ChatGPT once?

You can, and you should. But one answer is one draw from a hat. SparkToro and Gumshoe had 600 volunteers run the same 12 prompts nearly 3,000 times. The chance of getting the same list of brands twice was under 1 in 100.

BrightLocal found the same thing for local businesses. Repeat a local search on an AI assistant and only 21% to 33% of the businesses named are the ones named last time.

So a screenshot of one answer proves very little, in either direction. What holds steady is how often a business is named across many runs. That share is the number we report.

Sources: SparkToro and Gumshoe, January 2026. BrightLocal, September 2026.

One question, asked 15 times Example

4 of 15

answers named the firm, which is 27% visibility for this question

What decides whether your firm is named?

Assistants do not have a secret list. They read public sources and repeat what they find. These are the sources, and what we do to each one.

Citation shares are from BrightLocal’s analysis of 1.9 million citations in local AI answers, September 2026, United States.
Source	Why it matters	What we do in the sprint
Your own website	42% of the citations in local AI answers pointed to business websites, more than any other source.	One clear page per service, with your location, your fees where you publish them, and answers to the questions we tested.
Google Business Profile	28.5% of citations. Google also says a profile helps a business show up in its AI answers.	Categories, the services list, description, opening hours and the questions section, filled in and kept current.
Reviews	Assistants quote review counts and what reviewers say when they explain a recommendation.	A short review request you can send after a matter closes, and draft replies to your most recent reviews.
Directories and registers	Sector directories and your regulator’s register are where an assistant checks that a firm is real.	The same name, address, phone number and service list on every listing the assistants cited in your baseline.
Access for AI crawlers	A page an assistant cannot fetch cannot be cited. Some sites block these crawlers without knowing it.	We check robots.txt and indexing, and open the door to the search crawlers of OpenAI, Perplexity and Anthropic.
Structured data	Google says it is not required for AI answers. It still helps a machine read your address, hours and services correctly.	We add the right schema for a law firm, a dental practice or a local business, and we do not oversell it.

What we leave out. We do not sell llms.txt files, paid mentions on forums or batches of AI-written articles as a route into AI answers. Google’s own guide says none of them is needed, and that content people find unique and useful matters more than anything else on its list.

How the check and the fix sprint work

Five steps over about six weeks. Your part is one call and a few approvals.

Agree the questions

On a 30-minute call we settle ten questions real clients ask, in their words: by service, by town and by price.
Day 1
Measure the baseline

Each question goes to three assistants, five times each. That is 150 answers. We record who was named, how often, and which sources each answer cited.
Days 2 to 4
Run the fix sprint

Fourteen days of changes to your website, your Google Business Profile and your listings. You approve the wording before anything goes live.
Days 5 to 18
Measure again

Thirty days after the sprint we run the same ten questions the same way, which gives another 150 answers. You get both sets of numbers side by side, including the ones that did not move.
About day 48
Keep tracking if you want to

A monthly run of the same questions, a one-page report and small follow-up fixes. This part is optional.
Monthly

AI visibility report Sample with invented numbers

Family lawLeeds10 questions150 answers

How often your firm was named

ChatGPT8 of 50

Gemini5 of 50

Perplexity3 of 50

Who was named instead

Firm A61%

Firm B44%

Firm C38%

Your firm11%

Fix list in order

1Add fees and what they cover to the family law pageHigh

2Fill in the services list on the Google Business ProfileHigh

3Answer six of the tested questions on the websiteMedium

4Reply to the last 20 reviewsMedium

5Stop robots.txt blocking AI search crawlersLow

What the report looks like

One page a partner can read in two minutes. It answers three questions: how often are we named, who is named instead of us, and what do we change first.

Every number carries the date it was collected and the method behind it, so the second report can be compared with the first. The full list of 150 answers comes with it as a spreadsheet, with the sources each answer cited.

The sample here uses invented numbers and placeholder firm names. Your report uses your town, your services and the firms that were really named.

What we need from you

The free check needs nothing. Every answer comes from public sources. The sprint needs a little access and one person who can say yes to wording.

For the fix sprint

Manager access to your Google Business Profile
An editor login for your website or the name of your developer, and we send them the change list
One 30-minute call to agree the questions
One person who approves wording before it goes live
Search Console access as a restricted user optional, for Google’s AI impressions report

We never ask for

Client files or matter details
Your practice or patient management system
Your CRM or your inbox
Owner rights on any account

What we cannot promise and what we can

Nobody outside OpenAI, Google or Perplexity controls what their assistants say. So we promise the work and the measurement, and we put the limits in writing.

No ranking promises

We will not tell you that an assistant will name your firm, or by when. We tell you what we changed and what the count was before and after.

Dated numbers with the method

Every figure shows the date, the questions and the number of runs, so anyone can repeat it.

You approve every change

Nothing goes live on your website or your profile until someone at your firm has said yes.

No client data

The work uses public sources and your marketing accounts. We do not touch client records.

No lock-in

The sprint is a one-time fee. Tracking runs month to month and stops with 30 days’ notice.

Everything stays yours

The pages, the profile, the question set and both reports belong to you, whether or not you keep working with us.

What it costs

Published prices, because we ask the same of the firms we work with.

Fix sprint

$997one time

The full job: measure, fix, measure again. About six weeks from the first call to the second report.

Ten client questions agreed with you
A baseline of 150 answers across three assistants
14 days of fixes to your website, Google Business Profile and listings
Up to six new answers and two rewritten pages, sent to you for approval
A second measurement 30 days later
A one-page report each time, plus every answer in a spreadsheet

Free check

$0

Five client questions on three assistants, asked once each. One page that shows where you were named and who was named instead. A snapshot, not a measurement.

Request the check

Monthly tracking

$297a month

The same 150-answer run every month, a one-page report and up to two hours of follow-up fixes. Starts after a sprint.

Prices are in US dollars. The cost of running the questions is included. There is no setup fee and no minimum term on tracking.

How many new clients would cover it?

We do not forecast how many clients a change in AI visibility brings. Nobody can yet: even Google’s own report shows how often a page appeared in an AI answer, not whether anyone called.

What you can work out is the other side of the sum. Move the slider to what one new client is worth to you, and see how many it takes to pay for the sprint.

Average fee from one new client$2,000

1 client

One new client at that fee covers the sprint twice over.

Sprint fee $997. This is arithmetic, not a forecast.

If your firm is regulated

For solicitors in England and Wales, part of this work overlaps with rules you already follow. The SRA Transparency Rules require price and service information for certain services, your complaints procedure, your SRA number and the SRA digital badge on your website. Those are the same pages an assistant reads when someone asks what a conveyancing solicitor costs.

During the sprint we flag anything on those pages that looks missing or out of date. We write in plain English, we make no claim a regulator would call misleading, and nothing is published until someone at the firm has approved it.

The same care applies to dental practices and to mortgage and financial advisers, who have their own advertising rules. We are not a law firm and this is not compliance advice. The decision stays with your compliance officer.

Common questions

Anything not covered here, ask on the call.

Can you guarantee that ChatGPT will recommend us?

No, and be careful with anyone who says they can. An assistant builds each answer fresh from sources it picks at that moment, and the same question returns a different list almost every time. What we commit to is the work on your website, your profile and your listings, and an honest before and after count that includes the questions where nothing moved.

Is this different from SEO?

Mostly it is the same work with a different measurement. Google says so itself: optimising for its AI answers “is still SEO”, and a page has to be indexed and eligible for a normal search snippet before it can appear in one. What changes is what we count, which is how often you are named in an answer, and where we look, which includes ChatGPT and Perplexity as well as Google.

Which assistants do you check?

ChatGPT, Gemini and Perplexity, each with web search switched on and the location set to your town where the assistant allows it. For Google’s AI Overviews and AI Mode we also read the generative AI report in your Search Console, which Google opened to every site in August 2026. That report shows impressions by page. It does not show the questions people asked or whether they clicked.

Why do you ask every question five times?

Because one answer is close to random. In a SparkToro and Gumshoe study, the same prompt gave the same list of brands less than once in 100 tries. Asking each question five times on three assistants gives 15 answers per question, which is enough to see whether you are named often, sometimes or never.

Are the answers you collect the same ones my clients see?

Close, but not identical. We collect answers through each assistant’s API so that every run is logged with a date and can be repeated. A person using the app can get a slightly different answer because of their location, their history and the app version. We check a sample by hand in the apps and note any gap in the report.

How long before a fix shows up in the answers?

There is no fixed delay and we will not invent one. A change to a Google Business Profile can show in Google’s own results within days. An assistant that relies on its own index can take weeks. That is why the second measurement comes 30 days after the sprint ends, and why the report also lists what did not move.

What access do we need to give you?

None for the free check. For the sprint: manager access to your Google Business Profile, an editor login for your website or the name of your developer, and one person who can approve wording. Search Console access is optional. We never need your case files, your practice management system or your inbox.

Does this clash with our SEO agency?

It should not. If your agency manages the website, we send them the fix list and they make the changes. Most of the sprint covers things a monthly SEO retainer rarely includes: asking the assistants, the services section of your Google Business Profile, fee and FAQ wording, and replies to recent reviews.

Do you work with firms outside the UK?

Yes. We work in English with firms in the UK, Ireland, Australia, New Zealand, Canada and the United States. The questions are written the way people in your country ask them, so solicitor, attorney or lawyer as it applies, and the location is set to your town.

Do you use AI to do this work?

Yes, for collecting and sorting the answers and for first drafts of wording. A person reads the results, decides what belongs on the fix list and edits every draft. Nothing is published on your website or profile until someone at your firm has approved it.

Get the free 15-answer check

Tell us the firm, the town and the service you most want to be found for. We send one page back within three working days.

Five questions your clients would ask, on ChatGPT, Gemini and Perplexity
Where your firm was named and which firms were named instead
No call needed and no access to anything of yours

Where firms go next

Sources

Every figure on this page, with where it came from. Checked on 11 October 2026.

BrightLocal, Local Consumer Review Survey 2026. Use of generative AI for local business recommendations rose from 6% to 45%. 1,002 US adults, published February 2026.
iLawyerMarketing, online sources people use to research attorneys in 2026. Google 71.9%, ChatGPT 41.9% (28.1% in 2025). 1,110 US adults.
Ofcom, Adults’ Media Use and Attitudes 2026. 54% of UK adults use AI tools. Published April 2026.
BrightLocal, local AI visibility study. About 200,000 searches and 1.9 million citations across ChatGPT, Google AI Mode and AI Overviews. Published 16 September 2026.
SparkToro and Gumshoe, AI recommendation consistency. 600 volunteers, 12 prompts, 2,961 runs. Published 28 January 2026. Not peer reviewed, and Gumshoe sells AI tracking.
Google Search Central, AI optimization guide. Last updated 10 July 2026.
Google Search Central, generative AI performance reports in Search Console. Announced 3 June 2026, available to all sites from 31 August 2026.
Solicitors Regulation Authority, Transparency Rules.

See what AI says about your firm

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